Introduction

The Whisky Academy has been established to achieve the following objectives: -

• To share information and knowledge about the worldwide whisky industry with members via a quarterly newsletter and training courses
  
  
• To increase the knowledge of whisky amongst shop assistants and bartenders in the Southern African liquor industry
  
  
• To provide tasting opportunities for members in a relaxed environment to increase their awareness and knowledge of the variety of whisky brands available
  
  
• To explore new taste experiences by bringing rare and new whisky brands to the attention of members of the academy
  
  
• To create opportunities for members to visit whisky-producing countries via promotional guided tours.