INTRODUCTION

The Whisky Academy has been established to achieve the following objectives: -

To share information and knowledge about the worldwide whisky industry with members via a quarterly newsletter and training courses
To increase the knowledge of whisky amongst shop assistants and bartenders in the Southern African liquor industry
To provide tasting opportunities for members in a relaxed environment to increase their awareness and knowledge of the variety of whisky brands available
To explore new taste experiences by bringing rare and new whisky brands to the attention of members of the academy
To create opportunities for members to visit whisky-producing countries via promotional guided tours.